There is a reason why 43.2% of all the websites on the internet in 2022 use WordPress as their content management system. This equates to two out of every 5 websites currently using WordPress.
So, let’s find out why:
Easy to Use and Maintain
Finding a CMS that is user friendly – even for a novice – can be hard, but WordPress has a clean and clear dashboard. There is little to no coding requirements, which means once a website has been built by your developer, maintenance and updates can be done with ease.
Enhanced User Experience
Nobody like to use a bad website, and let’s face it, we have all been there! From the website being too slow, to the layout being confusing, modern users find all these bad experiences reasons to leave the page, and never return. As we now are on the internet more than ever, you need to have a website that has the user experience in mind.
User experience (UX) is a term that is used to describe a user’s emotional pull or opinion when they are using your website. Providing a good user experience is critical in increasing repeating users, leads and sales. From aspects of the design through to your hosting provider, all parts have a part to play to make your website a success and user friendly.
SEO Friendly
WordPress focuses on the UX. Its range of themes and plugins are all designed to make a website look good, and work correctly for its user.
URL –The permalink for your website can include a keyword in the URL.
Metadata – SEO titles and metadata helps search engines crawl and read your site, adding the relevant keywords, can help to increase your ranking for those keywords.
Images – Adding images to your blogs is essential, not only does it make your post more appealing and interesting to look at, but it allows you to add alternative text for each image you use, allowing you to add keywords as part of the image description. If you don’t want to do this each time, you can install a plugin that automatically creates the “alt text” for your images.
Responsiveness – As many of us now view website from mobile phones and tablets, having a website that is responsive on all screens sizes is an absolute must.
Social Media – Integrating the social media platforms is easy. You can add your social media news feed to your site, which automatically updates every time you post, pushing the new content to your website.
Customisable, no two sites will be the same
WordPress comes with its own catalogue of themes, with a range of around 200 free options. Because each theme is customisable, it allows you to make a unique website for your own branding.
WordPress was initially built in 2003 as a blogging website, and like most online platforms, it has come along way over the years.
Theme and Plugins
What is a theme?
Themes are like houses for your website. They act as the outer shelf, and your website can only run one theme at a time. There are over 9,000 free themes in the WordPress directory.
Whilst you begin with a relatively simple website, choosing your themes and plugins will allow you to create a website, with increased functionality.
With our continued online presence, we see more online stores and e-learning facilities being readily available:
- Ecommerce
- Member login
- E-leaning zones
Easy integration of Plugins and API’s
What is a plugin?
Plugins are exactly that; they are platform that you just “plug in” to a site to provide a certain functionality.
WordPress is a versatile CMS and allows you to develop your site and functionally on a needs-basis. The official WordPress directly features almost 60,000 free plugins. Popular choices are Elementor and Jetpack.
Supportive Community
WordPress support and community forum is a great place to learn trouble shoot issues, with a variety of resources to allow you to get the most out of your WordPress website. You will be able to find online guides and helpful tips from its millions of posts from past and current users.
WordPress is free
WordPress is a free CMS tool that anyone can download and use. It is open source; this means you are free to modify and tweak the code to your requirements. There are some features which will require payments, such as CSS editing, but other than those it is complexly free – with no premium version – meaning everyone starts with the same CMS, allowing you free reign on how your completed website looks.
WordPress Support and Management from Professionals
If you have built your website, you will need a secure and well-maintained support system to make sure that you have no down time and that your website runs smoothly. Our team of expert developers are on hand to help along the way. Our monthly plans allow you to choose the support and maintenance that you require. If you need regular content updates, or a secure hosting provider completing daily backup and malware protection, we have you covered and are happy to help with your website needs. We can allow you peace of mind, freeing up time to concentrate on other aspects of your business.
